The Importance of Branding to Small Businesses

Most people know the importance of branding; everyone knows the famous Coca-Cola red shade, the ‘every little helps’ slogan of Tesco, and the white tick of Nike. However, many people often overlook how important branding is for small businesses. Branding is vital for any business that wants to build and grow a culture and make its brand more recognisable over time.

We can help small (and large!) businesses showcase their brand with our two printing options – hot foil printing and digital printing. We’re excited to reveal that we’re launching a new section of our website dedicated to these two printing techniques soon. In the meantime, let’s look at both and their features.

Hot foil printing is a commercial process involving applying metallic or pigmented foil onto a surface using a heated die (stamp) and foil. Hot foil printing is available with a single or two-colour finish, and it’s an economical way of producing an eye-catching effect that gives a luxury feel to packaging and, therefore, the brand.

Although a wide range of colours is available, Pantone colour matching is not possible with hot foil printing, and it’s also not suitable for logos or images with complex or minute details.

Hot foil printing is a manual process, so a minimum order is usually required. So you can ensure the printing is suitable for your business, before placing a complete order, we can produce a printed sample at a small charge of £6 plus VAT, plus the printing plate cost.

We use the latest digital printing technology at Packaging World, and digital ink printing allows us to spray the ink onto ready-made packaging. Digital ink printing enables us to personalise packaging in Pantone, CMYK and multi-colour printing with no minimum order quantity.

Digital printing is perfect for multi-colour artwork, printing logos, and high-resolution images. It can also print more detailed and complex graphics with ease and with high-quality results.

It might still be summer, but it won’t be long before thoughts turn to Christmas! At Packaging World, the run-up to Christmas is undoubtedly our busiest time of year, so we always recommend our customers get their printing orders in as early as possible to make sure there's no last minute panic!

If you’re still clinging to summer and are not ready to think about Christmas, check out the items in our summer sale. We have some fantastic deals on the current stock, so grab them before they’re gone!

If you have any questions about our hot foil or digital printing options, our team will be happy to help. Give our team a call on 01792 473 785 or fill in our online contact form, and we’ll be in touch soon.